Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously.
Welcome to Generosity Matters! My mission: to accelerate generosity in ministry. This is accomplished through Generosity Audits, ministry expansion projects, stewardship and annual giving initiatives, capital campaigns, non-profit fundraising and planned giving. Let's begin a conversation...
“I give to places outside my church because I believe my money is used more effectively in other organizations.”
“Other nonprofits do more to solve a problem.”
"My generation wants to give to something that makes an impact.” (from a millennial)
“When it (money) goes into a ‘pot' and I don’t know what it’s doing, I’m less likely to give. I want to give to people - it’s about visionary giving vs. needs-based giving.”
These are all real comments I've heard in a few recent Generosity Audit focus groups while interviewing various church attendees. These are actual quotes. (ouch!)
The good news is that many of these misconceptions could be solved with very simple and transparent communication after someone gives to your church. And the online giving experience is an opportunity for communication that often goes overlooked.
After someone gives to your church online, what to they see? What do they receive? Read more »
So much is done electronically these days. With a swipe of the finger or a click of a button I can check my bank activity, deposit a check, buy movie tickets, and make reservations for a much-needed dinner date with my wife at our favorite restaurant. BAM. It’s done!
We are a society on the go. We opt for quick and easy solutions, and a church’s online giving system is one more way we can provide that quick and easy solution for what generous givers desire.
Let’s start with an example of a really great online giving page:
From the homepage of the church’s website, you click on the “giving” link. This is the first and only page that one must complete to make a gift. You can tell at first glance this is a simple process, can’t you? All on one page, you enter your contact information and the amount of your gift. And the submit button is right there too. There’s only one more screen, and that’s simply a confirmation of your gift. (How easy was that?!) Read more »
In my last post I talked about why you should consider a video blog. This week let’s consider some best practices to get your new blog started on the right foot.
Use a Sidebar - I was watching some highlights of the Sochi Winter Olympics on ESPN’s Sports Center last night. There is something I love about their show. It’s on the side of the screen - the sidebar showing the list of topics they are discussing next. As I watch, I realize that’s what, at least partially, keeps me interested and tuned in. It’s knowing what is coming up next. So I keep watching. (OK - I'll admit it - it also lets me know when I have a moment to run to the kitchen for a quick snack!)
This is a great idea for your video blog - consider a short list on the side or across the bottom of the screen to let people know what is contained in this edition of your video blog. They’ll stay tuned longer (or at least fast forward to what they want or think they need to hear) so your message has a better chance of being heard. Read more »
Every once in a while I find a church team or a pastor who does something really well. I mean, better than most. And when I see these things, I have the privilege of sharing them with you. In this particular case, Lead Pastor Mike Schreiner of Morning Star Church hits a home run with his weekly video blog.
A recent ChurchMag post shared the reason behind the success of communicating via video, so I don’t doubt the success Mike has with his video blog (more than twice what is considered “normal”).
Here’s how it happens. Every Thursday those from Morning Star Church who have opted in receive an email notification of Pastor Mike’s newest video blog. It looks something like this: