fund-raising

A "Must" Mailing!

Letter Writing

The purpose of this letter is to encourage and thank the members of the congregation.  The letter should be sent to everyone in your church family – not just those who have given financially during the year.  A letter of encouragement can only have a positive effect on year-end giving.

I suggest this letter be sent no later than the first week of December.  It gives people time to plan for a gift and/or to catch up on a capital commitment.  I strongly encourage that you enclose it with a copy of their 11-month contribution statements.

The following is a suggestion for the paragraphs of that letter to help you get started:

Paragraph #1

  • Acknowledge that these remain challenging times in the life of our country (Afghan war, unemployment)---I would not use the word “difficult” in this paragraph
  • Thank you for your faithfulness in attendance, serving, and giving this year
  • God will honor your faithfulness and continue to grow His kingdom

Paragraph #2

Monthly archive