About Rusty

“Every initiative requires its own uniquely creative approach to ignite passion for a project that will ultimately drive ministry expansion and effectiveness.

I relish opportunities to partner with leaders of growing ministries whose vision is big enough to demand attention. From the first meeting to final completion, I help leaders and organizations create strategies that promote awareness, build momentum and stimulate action.

In a culture bombarded with marketing toward materialism, my ultimate calling is to foster environments where people desire to earnestly seek God to become unselfishly, even lavishly, openhanded toward a common purpose.”

Rusty Lewis joined the Generis team in 2001, following a fourteen-year career raising money for schools and non-profit youth groups. With experience in education and as vice-president of a $22 million corporation, Rusty’s breadth of experience fuels his calling to serve churches and faith-based non-profits.

As an organized, discerning, and effective teacher and communicator, Rusty brings a highly customized approach to each initiative, recognizing that every church is motivated by unique concerns.  His passion for building relationships with compelling ministries has drawn him to serve some of the most innovative and growing churches in America, including those embracing multi-site strategies. Having partnered with churches large and small, within 15 different denominations and non-denominational churches, Rusty is skilled at creating new processes with proven methods to fit the local culture of each congregation.

Especially attuned through his experience in financial analysis and strategic planning, Rusty coaches his clients through the intricacies of understanding the long-term implications of today’s decisions. On the forefront of innovation, Rusty helps his clients leverage technology and social media platforms as additional catalysts to imbed a culture of generosity into the DNA of the local church.  He engages with clients in ministry fund development, ministry expansion projects, major donor development strategies, generosity audits, pre-campaign assessment studies, special projects and planned giving initiatives.

Rusty has earned certification as a Certified Fund Raising Executive (CFRE), holds a Bachelor of Education degree from the University of Central Missouri and is a member of the Association of Fund Raising Professionals (AFP) and the National Association of Church Business Administrators (NACBA). He serves as a coordinator for Dave Ramsey’s Financial Peace University, teaches courses for Crown Financial Ministries and serves on the generosity team in his own church.

Rusty and Andrea live in the St. Louis area and have two children. Andrea teaches elementary music in the Wentzville School district, Ryan is studying finance and aviation at the University of Central Missouri and Ashley is a senior at Timberland High School. Rusty enjoys great music (played really loud), golfing, motorcycling and Cardinal baseball.

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